The term “disruptive Innovation” was first coined by Clayton M. Christensen and introduced in his 1995 article “ Disruptive Technologies: Catching the Wave “, which he co-wrote with Joseph Bower. The article is aimed at management executives who make the funding or purchasing decisions in companies, rather than the research community. He describes the term further in his book The Innovator's Dilemma.
According to Clayton, A “disruptive innovation” is an innovation that helps create a new market and value network, and eventually disrupts an existing market and value network (over a few years or decades), displacing an earlier technology. He further states that Generally, disruptive innovations were technologically straightforward, consisting of off-the-shelf components put together in a product architecture that was often simpler than prior approaches.
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